Monthly Archives: January 2010

iPad: forget the old people — it’s a chick magnet

The iPad: Bloggers hate it. Investors hate it — AAPL is down 4% in the cold light of the day after. Fake Steve Jobs doesn’t seem to like it much. Even Andrew Sullivan is down on it.

What do all these people have in common? They’re all (mostly) men. What are their complaints? The lack of multitasking; no Adobe Flash; no front-facing camera; it’s just a glorified iPod Touch; where’s HDMI? it doesn’t fit in a conceptual box — it’s not a smartphone, it’s not a netbook; 64 gig NAND Flash isn’t enough, why not 128? Where can I put it? Do I have to carry it under my arm?

Many of these complaints may be justified, but are missing the wood for the trees; we are men. We are nerds and geeks, we love specs, and compete for mastery over each other by comparing the wattage of our hi-fi systems. But we are only half the population. The women I have asked about the iPad (admittedly not a statistically relevant sample) seem to be viscerally enthusiastic. 

Bento, you will be surprised to find I totally agree with your post below, even as I am extremely vexed you got yours out in front of mine on the subject and are thus getting all the glory. The iPad is as you say “a complex computer simplified”, and ideal for baby boomers like our parents. I was going to put it slightly differently however, and say it is a complex computer, turned into an internet appliance. Yes, it is to the internet as a blender is to food and as such it will attract the old and decrepit, it is true. But that’s a bit of a sideshow, if you don’t mind me saying so.  As an appliance, iPad has the potential to tap a much greater prize, that vast hard-to-reach segment of consumer tech: busy, empowered women.

Men don’t like appliances. We want things that can do lots of different things, that we can tweak and fiddle with, and then argue with each other about which one is better. Women aren’t like this, and because of this I have a feeling that it’s women who actually determine the eventual winners in consumer tech; I believe but can’t prove that Nokia, for instance, came out on top in mobile phones in the 1990s and early noughties because it was the brand of phone women liked the most. It worked. It was simple. It didn’t attempt to wow you with numbers and specs. Nokias had great battery life so it didn’t matter if you forgot to charge it the day before. Nokias were nice to look at, in a non-flashy way. Women can accept and love mobile phones, a way to communicate, much more readily than they do PCs, for instance, which most males have used for solitary gaming or porn. That’s changing now pretty rapidly, but is still probably why almost 1.5 billion mobile handsets will be sold this year, and only 200 million PCs.

Women will like the simpleness of the iPad not because, like an increasingly creaky boomer, they cannot put up with computing complexity; they can. They just don’t see why they should have to. They can’t be arsed. They multitask in their heads; they don’t need it on their screens as well. How many gigahertzes it has is not important — does it do the job it is supposed to? And what is an Adobe Flash anyway? Embarrassingly, I am not sure I know myself. Women do not worship at the altar of technology.

Mrs Baruch often forgets to charge her mobile phone . This often drives Baruch up the wall, especially when he needs to get in touch with her. She knows it needs charging, but trusts that it will last that bit longer when she needs it. Why shouldn’t it? And really, she’s right, it should. The month-long standby time of iPad will mean this is a problem much less often. The large iPad screen should be good for sharing, for doing things together with the kids, showing things she finds interesting to all her friends over lunch, simultaneously, rather than having each of them hunch over an iPhone one by one. Through tied media content, she can buy fashion magazines full of glossy adverts and miniscule amounts of irrelevant content, and keep them on hand for instant recall while shopping. She doesn’t have to worry about carrying the iPad under her arm — she has a handbag it will fit into rather neatly.

For developers, this will be great – iPad has the potential of opening key new demographics, and will keep them working on the Apple OS platform to the exclusion of Android, Windows, and everything else. That’s the key for Apple here, I think. iPad doesn’t need to be a massive 50 million unit hit product for it to work (one hears of a production run of 5 million this year FWIW). It just goes to cement the edifice of Apple’s mobile internet platform dominance even more firmly — something we have written about before.

The other, highly important, meaning of the iPad is that it opens a wholly new battleground; it is the first new category we have seen in tech for some time. It is effectively a smartphone with gigantism– largely all its innards are shared with the iPhone — and as such it is finally signalling the collision of the PC with the mobile phone, with first round to the mobile phone. We are likely to see an explosion of me-too products from PC and smartphone makers, using Intel Atom or ARM-based processors, and a swathe of different yet similar sizes and form factors are likely to emerge. On the platform side, Windows, Windows Mobile 7, Chrome, Android and other Linux-based OS are all going to be vying for supremacy. It’s going to be a very exciting time, and I can’t wait to see what’s going to happen.

The real reason why the iPad will be a success

Those who are dubious about the iPad’s impending success (and I suspect that you are one of them, Baruch) are of course in danger or repeating history (qv iPod, iPhone). I have no intention of replicating all the arguments pro- and con the iPad, so I will limit myself to just one wholly original observation as to why I think the doubters once again are not getting it:

1. The iPhone was a success from the start, but it really became a ubiquitous device when it proved competent at a whole range of tasks beyond Apple’s original marketing copy. (It was just “a revolutionary mobile phone, a widescreen iPod with touch controls, and a breakthrough Internet communications device,” remember?) Now games rule on the iPhone, and as many parents will attest, the iPhone’s one true calling is as breakthrough child pacification device.

A similar role awaits the iPad. No, not for children; rather, look to the burgeoning end of the demographic curve: baby boomers.

I know many baby boomers who are intimidated by computers. Plenty are not, but a great many spend far too much time wrestling with viruses and drivers, wondering what a DLL is, and generally not knowing the difference between their RAM and a hard disk — all just so they can read emails and check their bank account online. Some boomers have sired offspring who gladly help them with remote tech support sessions, but many others have not, and suffer for it. The reason for all this misery is simple: Computers are still too complex for those not prepared to give them their undivided attention. That’s even the case for Macs.

Not so with the iPhone. I’ve seen that thing understood within minutes by 2 year-olds and 84 year-olds. It does one thing at a time. Your finger is the cursor. There is no need to tap things twice before stuff happens. You are allowed to turn it off with the power button.

But the iPhone isn’t perfect for baby boomers. The screen and text are too small for aging eyes, the keyboard too cramped for confident typing, making it unusable for even basic office productivity tasks.

Enter the larger, faster iPad. It’s a complex computer simplified, which makes it a perfect fit for those whose remaining life is too short to spend it defragging drives. Add the keyboard dock, and the iPad is versatile enough to be a baby boomer’s only computer. The only thing it won’t let them do is videoconference with their grandchildren — which is an omission I hope they fix in next year’s version — but on the other hand, at $500 this much is forgiven.

My prediction: Within 2 years you will be reading articles describing how it was obvious — with hindsight — that the iPad would be a hit with aging baby boomers. But who needs hindsight when you have Ultimi Barbarorum?

Google: Scientist

Baruch,

Symbolism is never lost on the Chinese, who are the masters of signaling, and thus there was some great poignancy to Google’s A new approach to China being posted to the blogspot.com domain, which is blocked in its entirety by China’s censorious government. This proved quite a sassy way to illustrate a point, before even starting on the merits of the case. Those outside China didn’t even notice. Everyone inside China, including the officials, had to turn on their VPN to read it.

Now that the deed is done so publicly, I don’t imagine either side will back down, and nobody expects Google.cn’s redacted search service to last much longer, with perhaps a further punitive ban on google.com for the sheer audacity of this insubordination. But already today the blogosphere erupted in competing narratives explaining Google’s autodefenestration from Chinese search, and not all were wholly credulous of Google’s stated motives.

Among the cynics, the arguments ran thus:

- Google is misrepresenting its decision: It was a face-saving, kudos-generating way to exit a failing business (though without explaining why profitably capturing 31% of the search market in China should prompt shutting down).

- Google is making a mistake: No business in their right mind would purposely anger the masters of such a lucrative market, so this has to be a stupid tactical mistake. (The stated presumption here is that Google cannot be ethical, or it would not have entered China in the first place, so this fiasco must be a very bad business decision merely masquerading as a moral decision.)

Among the partisans:

- Google was pressured into it by Hillary Clinton, thinks Rao Jin, the founder of the China’s patriotic Anti-CNN forum. (I suspect a failure of the imagination on the part of Rao — clearly, he is projecting onto the US how things are done in China.)

And tomorrow, expect the official mouthpieces’ take, which I predict will involve far more references to the peddling of pornography than to the free market of ideas.

I, Bento, take Google’s explanation at face value, however. And I intend to restate the narrative in terms that will be familiar to long-time readers of Ultimi Barbarorum: All along, Google’s approach to China has been that of the scientist: There was a testable hypothesis, an experiment, and a conclusion based on that experiment. And today, we saw the publication of the results — the hypothesis proved false.

Specifically, the hypothesis, as formulated by Google during 2005: The internet in China will become freer in the coming years, and Google’s presence in China will help strengthen this process. Many believed and hoped this might be the case — the Olympics were approaching, China was opening up, officials exuded reasonableness.

The experiment, initiated in January 2006: Enter the Chinese search market, try to improve the system from within by collaborating with the regime, and see if China’s internet gains freedoms over time.

The evidence: Over the past few years, a progressively stricter program of shutting down those Chinese sites that do not comply with demands for censorship and surveillance. The progressive blocking of all popular foreign sites that allow uncensored anonymous communication, including several Google properties: Twitter, Facebook, YouTube, Blogger, WordPress, IMDB, Google Docs, URL-shortening services… And, what Google cites as the final straw, recent industrial-strength malware attacks aimed at Gmail-using Chinese dissidents.

The conclusion: Google’s collaboration was not making things better; things were getting worse. They admit they were wrong! There may have been a financial return on its China investment, but the civic return proved disappointing.

Faced with this realization, Google could have done nothing. But that way lies death by a thousand cuts as web property after web property gets axed. How soon before Gmail gets blocked? Google Maps? Earth? Picasa? Google Reader? Instead, Google cleanly terminated the experiment: There will be no more collaboration with the regime. Now China must throw them out if it wants to save face domestically — albeit at the price of losing face internationally.

As Spinozists, this is a proud day for us. Google has posted that placard declaring China’s government Ultimi Barbarorum in a public place. Gone for them is the queasiness of having to placate a regime that believes calling for free elections deserves 11 years in jail for subverting party state power. I’m betting it’s a relief.

A postscript: I was surprised that several Shanghai-based European VCs and businessmen I follow on Twitter were among the cynics, berating Google for not conforming to Chinese/Asian business practices based on saving face, consensus and relationship-building, instead reverting to an “American” ultimatum. But these views come from individuals who have already made their peace with China’s political system, and whose business models and reputation do not depend on the unfettered flow of information. Perhaps some of them are unwittingly using the occasion to signal their own reliability as partners in China: “Look at us — we’d never consider doing what Google just did.” Google may have burned its financial bridges, but they are burning their moral bridges, making them the Stupid Cartesians of this sorry episode, Baruch.

All about Android

Baruch is channelling Tadas Viskanta today. It’s a linkfest!

More and more datapoints are pointing in favour of his “phase transition” thesis, that the smartphone market, as it gets more software-y, eventually becomes an emergent monopoly. Did you know, for instance, that Apple has a 70% share of contract sales in France? Seventy percent market share?! How do you break that?

If we’re going to avoid that fate elsewhere, we at least need Android to stop being entirely useless. There’s really nothing else. Here are a couple of judiciously chosen links that might help:

Boy Genius, king of the smartphone bloggers, enunciates the problem. He’s had enough of Google’s operating system and unloads a can of whup ass: “Android doesn’t make sense as a whole. It’s fragmented, poorly executed, the Android Market for apps is a mess, and developers still don’t care about it”.

In a similar vein, but more constructively, Silicon Valley VC and blogger Jean Louis Gassée also sees Google’s problem; it’s Linux strategy just isn’t working. It’s creating “Babelisation” instead. He thinks Android has to become more like Microsoft if it’s going to get anywhere. Is that a good thing?

Dirty, rotten scoundrels

Felix is far, far too kind to the telcos of the world, when he writes in an otherwise excellent post  (picked up by Krugman), of the lack of decent network coverage in NYC:

If I were an AT&T shareholder, then, I’m not sure how much money I’d want my company to spend on beefing up 3G wireless in New York and San Francisco, especially when there’s little obvious return on such an enormous investment. Sometimes you make more money with cheaper unhappy customers than with more expensive happy customers. And this could well be one of those times.

Firstly, let Baruch share his amusement at being cited as an expert in the physics of radio networks; he is at heart a poncy arts student, and is more likely to think an Erlang is a seminal German film director than the measure of network whatever-it-is that it is.

Secondly, and more importantly, western telco operators are in fact hapless, scrooge-like con-men, who have consistently misled their investors and customers about the extent of their next generation network investment. They have scrimped on 3G spending for years, preferring instead to provide investors improbably fat, 10% plus, free cash flow yields, and 5-8% dividend yields. As of this point, 10 years after getting the spectrum, they have still not properly built out their 3G capacity; and now the chickens, in the form of iPhones, have come home to roost. Continue reading